Ways to Get Links From an Event

More and more people have realized that sponsoring an event, speaking at it or even receiving an award at one is a huge opportunity to promote their products or services by driving traffic to their websites. According to a recent study, those who attend an event can benefit of an up to 30% increase for their websites’ visitors. Of course, there are some things you need to do in order to get more links from an event.


Request Useful Links From Those Who Participated at the Event
Look for other businesses that sponsored or took part at the event. Try to create connections with them and make sure they promote your business alongside theirs, and vice versa. If they wrote a blog about that event, use your persuasion skills to make them include your name in a post, including your website. By doing this, you can easily attract thousands of possible customers that might be converted into loyal customers.
Even if it might be difficult to create alliances and request links from the participants that are direct competitors, you can still go for a win-win by including a link to their site in your posts and vice versa. 
Nobody will reject that offer.

Get Other Links From Media That Covered The Event

Most likely the host of your event will send out an update to the media soon after that event ended, therefore keep your eyes open and search for those who picked up that story, whether they are a newspaper, website, blog or even a television. Contact them and ask them kindly to add a link or two to your site in one of their articles. If you want to find those who covered your event, simply Google your event’s name and date or go to Google news. Moreover, use Google Alerts to add an alert in case your story gets picked up. An alert allows you to easily discover who picked up the story, therefore you will have greater chances to convince him to modify the article, if it’s not published yet.

Record Photos and Videos

By doing this, you will allow those who follow you on Facebook, Twitter and other networks, to have a glimpse of the event. This doesn’t mean you need to be a professional who has a top-quality camera. People will appreciate if you’re sincere and if you outline the most important things that happened.

Reference: Learnospirit