Things to Avoid While Doing Blog Promotion

As technology pervades into modern lives today, more businesses have jumped on the bandwagon of using blogs to market their business. Blogs have been gaining popularity as businesses begin to realize the benefits it brings and the positive impact it brings to their businesses.


1. Bad Content
Content is king! This is the new internet buzzword in recent years. To pique interests in your clients, you need good quality content so that they will keep coming back to read your business blog. Have useful content like tips and stories that can help your readers to gain insightful knowledge. In this manner, your company will be enable to impart some knowledge to the community, in turn creating presence, reputation and trust for your company. Bad content will create a bad image for your company.

2. Too Much Promotion
Don’t spam your blog posts with promotions, discounts and press releases. You can post some product promotions and launches but be sure to keep them minimal. Use the business to share thoughts on your industries and the upcoming trends. You could also show some behind the scenes of your team members to let the readers have a sneak peek of your business.
Tips and tricks related to your products and services are also good content that you can post on your blog. Self promotional blog posts will turn your readers off. Blog in a way that it offers a way for your client to connect to your business on a personal level.

3. Infrequent New Content
Blogging regularly and updating the posts on a consistent basis is not an easy task to achieve. It require alot of effort and hard work to churn out meaningful content. Successful business blogs post new content at least few times a week. You will find a drop in readership if the readers find themselves coming to the blog with the same old content that is not updated.

Posting good content consistently will keep readers coming back. In the long run, it can help your business build a strong community and turn those readers into fans of your products and services. It would be good to stick to a regular blogging schedule, rotate between different departments so that there would be a constant stream of fresh content from different angles.

Reference : Learnospirit