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Pinterest is a common online pinboard, where anyone can display their favorite pictures and ideas on just about any topic and interest. This public display of personal tastes and interest connects many people sharing common interest. It has turned into a wealth store of ideas and information on just about any subject. An item may be re-pinned many times and may be viewed again and again but the viewers are always taken to its original site. This can be a great medium for some of the top brands and businesses to connect with the masses through images. Some big names that can be seen a lot on Pinterest include HGTV,Better Homes & Gardens, West Elm and Whole Foods Market.
Crafting seems to be one of the most popular subject and thousands of people follow Martha Stewart Living on Pinterest and many more keep track of the crafting boards. The ease of usage of the website and the interaction with the help of images is what drives audience to Pinterest.