Things to Avoid While Doing Blog Promotion

As technology pervades into modern lives today, more businesses have jumped on the bandwagon of using blogs to market their business. Blogs have been gaining popularity as businesses begin to realize the benefits it brings and the positive impact it brings to their businesses.


1. Bad Content
Content is king! This is the new internet buzzword in recent years. To pique interests in your clients, you need good quality content so that they will keep coming back to read your business blog. Have useful content like tips and stories that can help your readers to gain insightful knowledge. In this manner, your company will be enable to impart some knowledge to the community, in turn creating presence, reputation and trust for your company. Bad content will create a bad image for your company.

2. Too Much Promotion
Don’t spam your blog posts with promotions, discounts and press releases. You can post some product promotions and launches but be sure to keep them minimal. Use the business to share thoughts on your industries and the upcoming trends. You could also show some behind the scenes of your team members to let the readers have a sneak peek of your business.
Tips and tricks related to your products and services are also good content that you can post on your blog. Self promotional blog posts will turn your readers off. Blog in a way that it offers a way for your client to connect to your business on a personal level.

3. Infrequent New Content
Blogging regularly and updating the posts on a consistent basis is not an easy task to achieve. It require alot of effort and hard work to churn out meaningful content. Successful business blogs post new content at least few times a week. You will find a drop in readership if the readers find themselves coming to the blog with the same old content that is not updated.

Posting good content consistently will keep readers coming back. In the long run, it can help your business build a strong community and turn those readers into fans of your products and services. It would be good to stick to a regular blogging schedule, rotate between different departments so that there would be a constant stream of fresh content from different angles.

Reference : Learnospirit

Link Building Solutions

When it comes to website marketing, link building is one of the most important and effective ways. Link building is essential if you want your site to get a higher rank and be more visible on the web. Every site that links to yours is evidence that the content you post is valuable and therefore is worth reading by web users.


Solution no.1  Have great original content on your site
Good content is to a site, like gasoline to a car. If the information on your website is useful, then you will attract many visitors. Great content will also keep your site on top of web searches as Google has recently implemented Panda which mainly helps sites with good, original content get more readers. These readers will share your content with their friends, especially since social-media sites are so trendy right now. Your content will also attract other website owners that will want to establish a via link connection with yours.

Solution no. 2  Get your posts/articles published on article submission sites
Many people use this method to gain more traffic to their website. It’s again about the quality and originality of the article. If you meet this criterion you will set out inbound links, meaning that your site gets linked to other sites very fast.

Solution no. 3  Use social-media
Sites like Twitter or Facebook are filled with users sharing their preferences. Using your account on these sites you can share your posts and attract more visitors. If your content is popular, your link will be shared again and again by all the people who liked it. This is a natural way to build backlinks to your site.

Solution no. 4  Use directory submission

There are numerous directories on the web. Submitting your website on the most popular of them (the ones with a high pagerank) will also create backlinks. Your site will easier get noticed by readers and search engines. Eventhough this solution is time-consuming you should still try it, since it’s sure to be effective.

 Refrence:  Learnospirit

Tools to Make website responsive

Web design has evolved tremendously over the past few years; we went from walls of text on a plain and static background all the way to fully interactive and responsive designs which make websites look like something out of a science fiction novel. However, people today are using responsive designs not solely because it looks attractive, but because it actually drives more traffic.

Go for Versatile Images

Images are very important for visitors, regardless of whether you are looking to demonstrate how something works or just to set the mood, without forgetting that a website devoid of pictures just looks plain and boring. The Filament Group has developed a certain technique which allows you to install a script on your website which makes the images completely resizable. This is perfect not only for people with smaller monitors, but also for mobile internet users, of which there are more and more every day.

Using the Yoko Theme

Chances are that your website is based on the WordPress platform, and as you know there is a myriad of themes out there available to download. Yoko is one of the most popular themes as it has a layout based on CSS3 media queries. In other words, it is capable of adjusting itself depending on the screen size of the user, making it ideal for users who have huge desktop screens, a tablet computer or a tiny smartphone screen. In addition, it should be noted that the Yoko theme actually looks quite pleasant in itself, using mainly white and blue while being simple and extremely easy to navigate.

Creating Websites with Skeleton

What is Skeleton? Well it is a collection of CSS files which allow you to quickly and easily develop a website that is going to look beautiful and be fit for any kind of screen, ranging from 26-inch monitor to a tiny smartphone. The Skeleton uses a common 960 grid at the base and seamlessly scales every single thing on screen according to the device used. In addition, the grid is intuitively-structured, using a simple user interface for your convenience. Also, it should be mentioned that Skeleton is a development kit for the basic parts of the website; it can be adapted to whatever style or design you have in mind.

Reference: http://www.learnospirit.com/6-tools-to-make-website-responsive/

Effective SEO in Five Minutes Per Blog Post

When it comes to search engine optimization, it’s important to choose the most effective keywords and phrases for your website. This will ensure the visibility of your site and that more traffic will be directed to it. The more common the keyword is, the more the traffic it’s likely to generate IF your website is one of the best regarding that keyword or phrase. 


When choosing a keyword, you need to figure out what your target audience is and consider things like their character traits and their specific needs. Once you do this, you can clearly define the primary focus of your website.

Also Read: Top trick to keep visitors coming back

•Brainstorm: Do some brainstorming to come up with common phrases and words you think your target audience is likely to type into the search engines when looking for your website. All keywords and phrases you target should be related to the overall topic of your website.

•Target narrowly: Pick a specific topic for each page and blog post. If you’re a metal worker, don’t talk about each metal on each page. Talk about copper on one, tin another, and steel on another. Having a narrow focus for each page and post helps search engines figure out what the page is about. They are programmed to look for this, because when a searcher types in “copper pipe welding,” they don’t want to read a page that talks about 15 other metals.

• Be creative yet choosy: Be both creative and choosy in order to come up with unique keywords. The keywords and phrases selected should not be too competitive, as this will jeopardize the visibility of your website, causing more sites with similar keywords to overshadow your website.

Reference: Learnospirit

SEO tips not to ignore

SEO is a backbone of your website. If you haven’t plan seo for your website then you will not get targeted traffic. Here is a list of SEO tips that will always work! No matter what updates Google and other search engines are bringing in, following tips will always help you to increase your visibility in the search engines and help you offer a good user interface.


Use bold tags: Use the <b> </b> tags on some of your keywords on each page. But do not use the tags on all the keywords. At max, bold one or two keywords in a page.

Descriptive URLs: Instead of using general page descriptors use keywords in the URLs. This will help the readers as well the search engine to identify your site. For example, if content writing is one of the services you offer then rather naming the url as “website.com/services” name it “website.com/content-writing-service.” This will give the viewer plus the search engine an insight into your service.

Title tags: The title that appears at the top of the browser window should be unique and relevant. You must have 8-10 words to describe the page and also include relevant search terms.

Refrence: www.learnospirit.com

3 things Celebrities Enjoy Most on Twitter

Not long ago, it was customary for any showbiz celebrity to have a manager or an agent who managed their public image. Statements were carefully derived and then issues to public, but that’s not the case anymore. Its Twitter world now! And the rules are: “there are no rules!”


Humor (mostly self-manufactured)
Celebrities use humor to keep things interesting, to get good publicity and make their profiles more interactive. We all remember Robert Downey Jr.’s Tweet about China using the same person for every sport. This sort of Tweeting is very common. Will Ferrel once showed us a magnificent way of remembering a password: “I changed my password to ‘incorrect’, So that whenever I forget, it will tell me, ‘Your password is incorrect.’”


Saying nice things about colleagues
This goes in every business, that when you have completed a project you show the common courtesy to thank everyone who worked with you. Celebrities also do this a lot. Almost every time a movie or a video is completed, you see Tweets like “It was amazing working with —, enjoyed every moment of it“ or something like “Just finished shooting last scene of — and I am going to miss working with these guys”.

Giving haters the piece of their minds
It’s not like they are grownups, it’s not like they are famous, it’s not like people look up to them – whenever they hear a critical notion spreading, 80% of the celebrities react to silence it. And no not by performance but by Twitter! Miley Cyrus recently tweeted:”My dad Billy Ray Cyrus used to tell me, ‘opinions are like a—holes, everybody has one.’ LOVE my hair. Feel so happy, pretty, and free.” Oh boy! It’s just a hairstyle.


Refrence: http://www.learnospirit.com

Effective SEO in 5 Minutes

When it comes to search engine optimization, it’s important to choose the most effective keywords and phrases for your website. This will ensure the visibility of your site and that more traffic will be directed to it.


Choosing Keywords

When choosing a keyword, you need to figure out what your target audience is and consider things like their character traits and their specific needs. Once you do this, you can clearly define the primary focus of your website.


Optimizing Your Posts

In order to effectively optimize a post, you will need to concentrate on these four important parts of the post.


Building Links: 

The process of acquiring inbound links to your site—aptly called “link building”—is an incredibly important practice to boosting your website’s SEO. Search engines track the number of links pointing to your site from other sites, and use this information to determine where your site appears in search results. Building these links is easy if you spend a few minutes each day working on it. Try these tips:

Reference: http://www.learnospirit.com/effective-seo-blog-post/

Top 3 SEO addons of Firefox

Search Engine optimization is the only thing which can give you a healthy business via your website. So for the purpose of seo which tools are you using? Is your browser gives you an environment to test your SEO quality?

Fire Bug:

Fire bug is a superb SEO as well as Development addon of firefox. With the help of fire bug you can check On page seo of your website. This firefox addon gives you a facility of testing your code and with the help of this you can check which image don’t have any ALT tag or whether the page have all Meta tags or keywords etc. This firefox addon is best for onpage SEO analysis.

Meta tags:

Some webmasters believes that Meta tags of website are the backbone of SEO process. If you are one of them than just try this firefox addon to check your Meta tags. This addon will work as a sidebar and whenever you will load an page it will automatically catch the meta tags of that page.

Rank Checker:

Do you have a bad habit of checking the ranking or your website regularly? If yes then use this rank checker tool which will display you your current rank for used keywords. This tool really helpful as you can check your rank for each keyword within a minute. This tool is launched by SEOmoz team.

Refrence: http://www.learnospirit.com

Tips for Fixing SEO Penalties

Having worked so hard on seo to position yourself on the fabled first page of Google search results for your targeted keywords, suddenly finding you are experiencing a huge dip in web traffic can be massively frustrating, Even if you have done a great SEO work on it.

Honest Appraisal

Like everything in life, the first thing you should do is look at yourself. How has your approach been towards your online marketing? You may be a staunch believer in so-called white hat SEO, but have you may be bent the rules just a touch in order to gain a competitive advantage over competitors?

Thorough Analysis

Unfortunately, even experienced SEO’s can fall foul of search engine penalties, and the issue is not often an easy fix such as the one outlined above. The best approach is often the good old-fashioned trial and error – not ideal if you have a demanding website owner who wants to know why they have disappeared from Google without trace, but the best way to fix the problem once and for all.

Refrence: Learnospirit

5 free SEO tools

1. Tynt SEO
The SEO sector has welcomed plenty of new tools in 2012 but very few compare to Tynt SEO in terms of effectiveness. There is absolutely nothing wrong when third parties copy content from your web pages. However, the problem comes in when they fail to attribute the information to your site. Tynt SEO can help you work around this problem by inserting a piece of code on all your web pages. Every time someone copies images or content from any of your pages, the code will automatically insert an attribution link to the source. Finally, website owners can get the credit they deserve for their hard work.


2. SEMRush

From the amazing developers who invented SEO Quake, SEMRush is one of the latest tools that can help your SEO strategy. The advanced keywords/competition researching software has all it takes to help you know how your site ranks for popular keywords on search engines such as Google and Bing. This is accompanied by numerous advanced search engine marketing tools that will always keep you ahead of competition. From most searched to highly expensive and competitive keywords, there is nothing SEMRush won’t let you know. The software offers the freedom to make 10 queries daily and provides a generous 10 responses for each.
3. SEOProfiler

When it comes to versatility, SEOProfiler may not have a match among all SEO tools. With this powerful tool, you will be able to conduct link-building promotions, keyword research activities as well as competitive intelligence research all on one platform. If you have been in the SEO scene for quite some time then you must know this is basically everything you need to succeed. Furthermore, the highly intuitive and user-friendly graphical user interface will ensure you make the most of the advanced reporting features SEOProfiler has to offer.
4. GTMetrics

In a world that’s becoming more and more impatient with everyday the sun rises, speed will always be of the essence. GTMetrics is gradually becoming the most popular tool when it comes to page speed analyses online. This program lets you check the Yahoo YSlow and Google Page Speed scores of any website. With page loading time becoming an important metric for SEO ranking, this tool could never have come at a better time. In case you get a poor grade such as a C, implying your site takes over 4 seconds to load, it might be time to tweak things a little bit to improve the speed.

5. LongTailPro

If you have been searching for one of the latest tools that can help your SEO strategy by doing all the hard work, LongTailPro will be very high up the list. In addition to helping you identify keywords, it will help you find available domains within your niche and analyze the rest of competition. To ensure you diligently monitor progress, LongTailPro also comes with a rank checker. Website owners interested in a hands-off but very effective SEO strategy will definitely excels with this tool.

Refrence: http://www.learnospirit.com

5 big seo tips by Arun panchariya

SEO

1) Investing in SEO won't bring results quickly. It takes time.
Rand Fishkin

2) Where possible, write unique product descriptions (www.modcloth.com do this well and have some nice examples of fashion-related descriptions).
Stephen Pavlovich

3) SEO and internet marketing is getting more difficult for small business. You're going to need to fight harder and be more clued up than in the past.
Guy Levine

4) Fail fast. Acknowledge your mistakes. Then change what you're doing – quickly.
Guy Levine

5) On modcloth.com those who review are asked to give their dress size so that that review will be more relevant to the customer.
Hannah Smith

Reference: http://www.wordtracker.com

Top 7 seo tips for business

Sometimes, small business owners don’t have the required budget or time to create and implement an SEO and social media strategy for their company. Some business owners manage the SEO of their websites by themselves, without realising the complexities and details that can potentially result in a website receiving a penalty from search engines. A good SEO and social media strategy can help small and ‘boring’ businesses to have a competitive advantage by using these important SEO tips:

1. Optimise well for local search

Local search can be really beneficial for small businesses and this opportunity should not be wasted. A really high percentage of people use search engines to research or find local companies. The Venice update has changed local organic search completely and this has introduced many new ways to improve your online presence.

You can optimise for local search by using various link building methods. Commenting on local blogs could be one of those tactics. If you know your local keywords well, it is easy to research for blogs that are talking or writing about your niche or industry. Keeping variations of target URL, for example, Google Plus business profile, company website, etc. can help to get more promising local rankings. Another method could be offering and writing guest posts on local and relevant blogs. This would require a good outreach email and useful content. Providing something useful like interesting content, sponsorships, donations, educational support to local and influential organisations, companies, universities, blogs or listings in a high quality local business directory can help to improve your local rankings considerably. If your business has more than 1 location, then having separate landing pages with content about specific locations would be ideal.

2. Do keyword research regularly and use many variations of keywords

Focusing on just one list of keywords for a long time isn’t ideal. Even the high traffic generating keywords cannot promise the same results all the time. Risk assessment and keyword research should be carried out regularly to see any change in the search pattern. People use different variations of keywords to search a specific product or service. Expanding your focus on keywords and experimenting with different variations might not be successful instantly but this method would provide an insight into users search patterns and potentially uncover profitable new keywords.

3. Make sure that the technical set up of your website is SEO friendly

Use Canonical tags and 301 redirects

One of the common SEO mistakes that website owners make is not realising that their website URLs can be viewed as both ‘www.example.com’ and ‘example.com’. In this case, search engines identify two addresses of your website with same content on them. A 301 redirect should be used to resolve this issue. Search engines also need to know which page or pages are preferred so that other pages with similar content can be ignored to avoid any duplicate content issues. A canonical tag must be used in this case.

Use image alt tags

An “alt” or alternative tag should be used on all images on a site to describe them with the help of a keyword. This is crucial for search engines and others to identify the image.

Don’t use multiple H1 tags

Even though this is quite basic but I’ve noticed more than one H1 tag on some websites lately. All other content can go under H2, H3, etc. but H1 tag should be just one. This basic mistake could damage your on-site SEO.

Don’t write long meta descriptions

A Meta Description tag should not have more than 156 characters to describe the company. The description must be short and to the point as this has limited visibility in the SERPS.

Update sitemaps regularly and minimise page crawling errors

Every website owner should use Google Webmaster Tools regularly to check how Google identifies or crawls their site. There could be many crawl errors that might be keeping your website from ranking within the SERPS. A sitemap helps search engine bots to visit the site and gather information about your website. Sitemaps need to be updated regularly to get pages indexed quickly by the search engine bots.

Avoid keyword stuffing

If your business is specialising in ‘solar panels’ and your website has the word ‘solar panels’ written too many times or in too many different forms, then you could be a potential victim of a Panda penalty.

Complete page titles and keywords

Using keywords in page titles is imperative to your SEO strategy. For example: Using ‘Support’ as page title for your support page would be wrong and ‘Company name | Support’ would be good. Adding your brand name in the page title shows legitimacy and your willingness to stand by what you are selling or trading in.

4. Have a better internal linking structure

Internal link structure can provide good value to the website and this aspect is often underestimated by businesses. A website should have a clear linking pattern of old content or posts with new posts to fully utilise all the content on the website. Referencing old and relevant content in new posts can help to provide complete information to a visitor. Make sure you update your sitemaps, add recommendations of relevant products and link to relevant old posts on your website. This strategy won’t just help to improve SEO of your website but also improve the visitors’ on-site experience.

5. Get social

Creating a social media strategy and utilising all possible social media platforms to promote your small business should be a definite yes. This is the most important way to engage with your existing and potential customers and this opportunity must be adopted to increase new and repeat visits to your website which will lead to increased profits and customer satisfaction. No niche can be ‘too boring’ to have a successful social media strategy.

6. Take the less competitive path

Apart from doing the obvious and common, like having a presence on platforms like Facebook and Twitter, businesses need to tap the less used path by the competitors. Research your industry and your competitors and then analyse which factors about your business can be used to gain a competitive advantage. Various ideas can be used in the form of hub sites, social media campaigns on Pinterest or being on top for data visualisations.

7. Focus on regular original content

We all know that having regular and interesting content on a website is a must. This will not only provide useful information to visitors and web surfers but also increase traffic, improve rankings, engage customers and visitors, improve social media profiles, gain powerful and natural links and improve the overall online presence. However, there are some dos and don’ts for content strategies which I mentioned in my last post.

Reference:http://cognitiveseo.com