SEO professionals feel more empowered within organisations

A new report published by Search Engine Watch and Conductor, has looked at the state of the SEO industry from the point of view of professionals and found that the majority now feel that they are better able to influence things within the organisations for which they work in.


The report found that 63 per cent of business leaders and executive level employees were now more familiar with SEO than they were in 2011. This has allowed for them to green light various SEO strategies and approaches, which might have previously met with resistance due to a lack of understanding.

The authors of the report believe that SEO is naturally becoming more deeply ingrained in the standard operating procedures of businesses across the world, with this evolution helping professionals to get on with their jobs and impact search rankings effectively.

Many professionals who operate within larger organisations explained in the report that they spend a lot of their time engaging with managers and executives, to educate them about optimisation and thus get them on side with any decisions that need to be made further down the line.

This is helping to dissolve the obstacles of scepticism which have dogged the industry in the past, allowing for a less cynical and more supportive approach to SEO within the private sector.

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